Former TV producers Ella Wells and Marc Lewis are the husband and wife team behind this relaxed and friendly store. Mingling fashion with lifestyle and art, bestsellers for women include the ever popular Ganni, LF Markey and Sideline, who are based nearby in Lewes. Male customers come back for Portuguese Flannel, Levi’s Made & Crafted and Wood Wood. Ella says: “Marc and I always wanted to be a store that felt welcoming and inspiring with no obligation to buy. We try to take on brands that people haven’t heard about. We do have some bigger labels, but we like niche labels. We like to support local designers and artists. We work with them on collaborations and hope to find a new audience through them.”